Home Improvement
Ads Specialist
Get More Qualified Leads
Most home service contractors waste half their ad budget without knowing it. I fix your ads, stop the waste, and fill your calendar with qualified leads.
Why Your Ads Aren’t Working
Let me guess:
You’re not alone. This is what I see every single week when I audit ad accounts. On average, businesses are wasting $2,000+ per month on:
Once you see what’s broken, fixing it is much easier than you think. The audit is free — no strings attached.
How I Turn Ad Spend Into Revenue
No fluff. No “brand awareness” vanity metrics. Just campaigns that make you money.
I don’t rely on one platform or one approach. Each channel is used for what it does best — Facebook & Instagram for retargeting and awareness, Google Ads for high-intent buyers actively searching, TikTok for creative testing and attention. Your budget goes where it converts, not where it’s comfortable.
Vague interest targeting is how budgets disappear. I build audience frameworks based on actual buyer behaviour — intent signals, lookalikes from your best converters, retargeting tiers by engagement depth. The result: lower cost per lead and leads that actually answer the phone.
Nothing runs on autopilot. Every campaign is reviewed daily — bids adjusted, weak creatives paused, top performers scaled, audiences refined. You get a live system that improves week over week, not a set-it-and-forget-it account with a monthly PDF attached.
Scaling too fast kills efficiency. Once I find a winning combination of audience, creative, and offer, I scale gradually — increasing budget in controlled steps while maintaining cost per lead. Every scaling decision is backed by performance data, not guesswork or gut feeling.
Real Results. Real Campaigns.
Every number below is from an actual client account — no estimates, no inflated projections.
127 qualified leads at $35 each — 81% cost reduction in the first 60 days.
312 qualified, ready-to-book leads at $30 each via targeted Facebook campaigns.
89 high-intent buyer quotes at $50 per quote using a targeted Google Ads strategy.
Real Ad Account Dashboard Results
Screenshots directly from live ad accounts — real numbers, real clients, real campaigns.
Words from Satisfied Clients
Real feedback from real business owners across multiple industries.
Frequently Asked Questions
Message me on WhatsApp if you have more questions — happy to answer anything.
Can I start with one service and add more later? +
Is this a good fit if I’ve tried ads before and they didn’t work? +
Can you build a campaign from scratch? +
What makes you different from an agency? +
How much budget do I need for ads? +
How do you optimise existing campaigns? +
Do you guarantee results? +
Clear and Fair Pricing
Ad spend not included. Minimum recommended ad budget: $1,000–$2,000/month.
- Facebook & Instagram campaigns
- Management & optimisation
- Creative support
- Monthly performance report
- Search, Display & PMax campaigns
- Keyword research & ad copy
- Landing page optimisation
- Monthly performance report
- Facebook, Instagram & Google Ads
- Landing page + on-page SEO
- Creative support across all platforms
- Monthly reporting + strategy call
Not sure which plan fits? Message me and we’ll figure it out together.
Why Home Improvement Companies Choose Me
The difference between someone who “runs ads” and someone who understands your industry.
I’ve run campaigns for roofing, HVAC, remodeling, gutters, windows, solar, and other local service businesses. I already know your customer’s objections, seasonality, and what messaging converts — no learning curve at your expense.
You’ll work directly with me — not a junior account manager, not a rotating team. I personally handle your strategy, setup, optimisation, and reporting. That means faster decisions, clearer communication, and one person who is fully accountable for your results.
Every campaign is built around one thing: generating qualified leads at the lowest possible cost per acquisition. No vanity metrics, no inflated impressions. Every dollar tracked, every decision backed by real data from your account.
Since 2021, I’ve helped businesses across multiple industries turn underperforming ads into predictable lead and sales systems.
I work closely with business owners who are tired of wasting money on ads that look good but don’t convert. Whether you’re starting with a limited budget or scaling aggressively, I build strategies based on real data — not assumptions.
- Ad strategies built around ROI, not vanity metrics
- Experience across service businesses & local markets
- Clear communication, transparent reporting, no agency fluff
Most people thinking about hiring an ads specialist have one quiet fear: “What if this doesn’t work?” That’s a fair question. Here’s my honest answer.
- Before we work together, I review your current setup. If I don’t believe I can meaningfully improve your results, I’ll tell you before you spend a dollar. No pitch, no pressure.
- If during our engagement something isn’t delivering, you’ll hear it from me first — with a clear explanation of what I’m doing to fix it, not a vague report full of excuses.
- There are no long-term lock-in contracts. You stay because results justify it, not because a contract forces you to.
Because your budget deserves better decisions.
Let’s Talk About Your Ads
Message me on WhatsApp — quickest way to get a response. Happy to answer questions, review your current ads, or just have a no-pressure chat about your goals.
Wakaz Iqbal
Home Improvement Marketing Expert.
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