Marketing With WAKAZ
Turn Ad Spend Into Profitable! Leads & Sales
I help businesses turn Facebook, Google & TikTok ads into consistent revenue, not confusing dashboards, random targeting, or “hope it works” campaigns.
Because your budget deserves better decisions.
Trusted by 200+ Happy Businesses
Getting Low-Quality Leads from Facebook Ads?
If your Facebook ads are bringing people who don’t reply, don’t have a budget, or were “just asking,” it’s frustrating.
And no it doesn’t mean Facebook ads don’t work.
Most of the time, it means the ad is inviting the wrong people.
Here’s what usually causes it.
1. You’re Showing the Ad to Too Many People
When the audience is very big, Facebook sends your ad to people who like clicking on ads. Not people who want to buy.
So you get messages, but not serious ones.
What helps:
Show ads only in your service area
Avoid very general interests
Focus on people who already visited your page or website
Fewer people. Better conversations.
2. Your Ad Sounds Too Easy to Respond To
If your ad says:
“Free consultation”
“Message us for details”
People will click just to ask questions. They’re not ready to pay yet.
What helps:
Say exactly who the service is for
Mention a starting price or minimum requirement
Be clear about what you offer
This scares off time-wasters in a good way.
3. You’re Asking Facebook for the Wrong Thing
Facebook does what you ask.
If you ask for:
Clicks → you’ll get clickers
Likes → you’ll get likes
Leads → you’ll get forms filled (even by people who aren’t serious)
What helps:
Don’t expect sales from traffic ads
Add questions in lead forms
Make people put in a little effort
Easy leads are usually low quality.
4. Anyone Can Become a Lead
If someone can submit your form in two clicks, they will even if they’re not a good fit.
That’s normal.
What helps:
Ask about budget
Ask what service they need
Ask when they want to start
Serious people don’t mind answering.
5. Your Ad Is Too General
Ads like “Grow your business” attract everyone.
And when everyone clicks, quality drops.
What helps:
Say who this service is for
Say who it’s not for
Talk about one clear problem
Clear ads bring clear leads.
6. The Follow-Up Is Slow
Sometimes the lead isn’t bad the timing is.
If you reply hours later, people lose interest.
What helps:
Reply quickly
Keep messages short
Move to a call instead of long chat
Simple Truth
Facebook ads don’t send bad leads.
They send exactly the type of leads your ad allows in.
Change what you allow quality improves.
Ready to Stop Guessing With Your Ads?
If you want:
Better results.
Stop wasting budget.
Build something that actually works.
Because your budget deserves better decisions.
I’ve worked with Wakaz for over 1 year now and he’s been an integral part of our digital marketing strategy. As an agency with over 40 customers, Wakaz has not only been an excellent media buyer, but a tremendous strategist that is constantly identifying new ways to help our customers reach their target market, reduce the cost per lead, and optimize funnels for conversion.