How to Get Consistent Kitchen Remodeling Leads With Facebook and Google Ads
Kitchen remodeling is one of the highest-value home improvement projects a homeowner will ever undertake. It takes months of research, dozens of saved inspiration images, and a long shortlist of contractors before a decision is made. The companies that show up consistently during that research phase are the ones that get the call when the homeowner is finally ready to commit.
Most remodeling companies wait to be found. The smart ones make sure they cannot be missed.
Facebook Ads: reaching homeowners before they start comparing quotes
Kitchen remodeling decisions start long before a homeowner picks up the phone. They start with a scroll. A beautiful before and after photo. A short video walkthrough of a freshly renovated kitchen. That moment of inspiration is where Facebook Ads give remodeling companies an enormous advantage.
Facebook lets you target homeowners by location, age, income level, and homeownership status. When they see your work in their feed repeatedly over weeks, your company becomes the obvious choice by the time they are ready to request a quote.
What works on Facebook for kitchen remodelers
- Before and after photo ads stop the scroll instantly and make the transformation feel attainable
- Short video walkthroughs of completed kitchens build desire and showcase craftsmanship
- Lead form ads let homeowners request a free consultation without leaving Facebook
- Retargeting ads follow up with people who visited your website but did not enquire
Homeowners who see your work multiple times before enquiring are far more pre-sold than cold referrals. They come to the consultation already trusting your quality, which shortens the sales cycle and improves close rates.
Google Ads: converting homeowners ready to hire right now
While Facebook builds awareness, Google closes deals. When a homeowner searches “kitchen remodeling near me” or “kitchen renovation cost,” they have moved past the inspiration phase. They are actively looking for a contractor to hire.
The best-performing keywords for kitchen remodeling ads are built around cost, timeline, and proximity. A well-structured Google Ads campaign with a strong landing page converts these searches into booked consultations consistently.
Why kitchen remodeling has some of the best ad ROI in home services
The math on kitchen remodeling ads is compelling. A single project worth $25,000 to $50,000 can return an entire year of ad spend. Facebook fills the top of your funnel with homeowners in the dreaming and planning stages. Google captures the ones ready to act. Retargeting bridges the gap for everyone in between.
Your competitors are already running these campaigns. Every month you are not is another month they are building their audience, collecting reviews, and winning the jobs that should be yours.
A kitchen remodeling ad strategy that fills your pipeline
The remodeling companies consistently winning the best projects are not running ads randomly. They follow a structured approach across both platforms.
- Run Facebook awareness first targeting homeowners by income, location, and homeownership status to build brand recognition during their research phase
- Use before and after visuals as your primary creative on Facebook and Instagram. Transformation content stops the scroll and creates desire before a homeowner even starts searching
- Install the Facebook pixel so every website visitor gets added to your retargeting audience and sees your follow-up ads for weeks after visiting
- Launch Google Ads simultaneously to capture homeowners already searching with high-intent keywords like “kitchen remodeling near me” and “kitchen renovation cost”
- Offer a free design consultation as your call to action across both platforms. It lowers the barrier and pre-qualifies homeowners before they reach your calendar
Real Ad Account Dashboard Results
Screenshots directly from live ad accounts. Real numbers, real clients, real campaigns.
High-Performing Ad Creatives
High-converting creatives built on messaging that resonates and turns your audience into customers.
Words from Satisfied Clients
Real feedback from real business owners across multiple industries.
“I’ve worked with Wakaz for over 1 year now and he’s been an integral part of our digital marketing strategy. As an agency with over 40 customers, Wakaz has not only been an excellent media buyer, but a tremendous strategist constantly identifying new ways to reduce the cost per lead and optimize funnels for conversion.”
“Enjoyed working with Wakaz. His detailed analysis and careful handling of data have helped increase our sales. Very impressed with how he makes complex information easy to understand. I have full trust in his work and look forward to future projects together.”
“Working with Wakaz transformed our business. His expertise in breaking down complex Facebook ads into actionable strategies has significantly increased our engagement and ROI.”
“I highly recommend Waqas. He’s a skilled professional with deep understanding of his field. Patient, polite, and a pleasure to work with. I look forward to collaborating again on future projects.”
Clear and Fair Pricing
Ad spend not included. Minimum recommended ad budget: $1,000 to $2,000 per month.
- ✓Facebook and Instagram campaigns
- ✓Ad setup and daily management
- ✓Creative support
- ✓Monthly performance report
- ✓Search and display campaigns
- ✓Keyword research and bidding
- ✓Ad copy and extensions support
- ✓Monthly performance report
- ✓Facebook, Instagram and Google Ads
- ✓Landing page and on-page SEO
- ✓Creative support across all platforms
- ✓Monthly reporting and strategy call
Not sure which plan fits? Book a free strategy call and we will figure it out together.
Frequently asked questions
Ready to turn traffic into 2X more kitchen remodeling results?
I build Facebook and Google Ad campaigns specifically for kitchen remodeling companies. No long contracts. No fluff. Just consistent, high-value project enquiries in your service area.
