How to Get Consistent Real Estate Leads With Facebook and Google Ads
The real estate market moves fast. A homeowner decides to sell, spends a few days researching agents online, and picks up the phone. The agent they call is almost always the one who showed up most often during that research window. Not the most experienced. Not the one with the most listings. The one who was most visible.
Referrals will always have a place in real estate. But they are unpredictable, slow to compound, and impossible to scale. Paid advertising gives you something referrals never can: a consistent, controllable flow of buyer and seller leads you can turn up or down based on your capacity.
Facebook Ads: winning sellers before they call your competitor
Seller leads are the lifeblood of a real estate business. The best time to reach a potential seller is months before they are ready to list, when they are quietly curious about what their home is worth. Facebook Ads let you put your name in front of those homeowners at exactly that moment.
Facebook’s targeting lets you reach homeowners by location, age, income, and life events like recently married, expecting a child, or newly employed. Getting your brand in front of them early means you are already the trusted name when they finally decide to sell.
What works on Facebook for real estate agents
- Free home valuation ads are the single highest-converting offer for generating warm seller leads
- Just sold ads showing recent results in a specific neighbourhood build credibility and prompt neighbours to enquire
- Property listing ads attract active buyers and keep your brand visible to everyone in your market
- Retargeting ads follow up with website visitors who checked your listings but did not reach out
A homeowner who sees your just sold ad for a property two streets away is already thinking about their own home’s value. A free valuation offer in that moment converts at a rate that almost nothing else can match.
Google Ads: capturing buyers and sellers ready to act today
When someone searches “real estate agent near me,” “sell my home fast,” or “homes for sale in area,” they are not casually browsing. They have made a decision and they are looking for someone to help them execute it.
The best-performing keywords for real estate Google Ads are built around intent. Searches related to selling quickly, finding a local agent, and getting a property valuation convert consistently because the person behind the search is ready to move.
Why paid ads beat referrals for long-term real estate growth
Referrals are warm but passive. You cannot predict when they arrive, which neighbourhoods they come from, or whether they match the type of business you want to build. With Facebook and Google Ads you can focus exclusively on the price ranges, property types, and locations that are most profitable for your business.
The agents dominating your local market are not just better at closing deals. They are better at being found first. Paid advertising is what makes that happen consistently, month after month.
A real estate ad strategy that fills your pipeline
The agents consistently winning listings in competitive markets run a structured campaign approach across both platforms simultaneously.
- Launch free home valuation Facebook ads targeting homeowners in your farm area by age, income, and homeownership status to generate warm seller leads immediately
- Run just sold ads every time you close a deal. Target homeowners within a one-mile radius of the sold property. Neighbours self-qualify instantly
- Target life event audiences on Facebook including recently married, newly employed, and expecting parents. These signals predict a move before the homeowner is actively searching
- Launch Google Ads targeting high-intent searches like “real estate agent near me,” “sell my home fast,” and “homes for sale in [area]” to capture buyers and sellers in decision mode
- Retarget all website visitors with follow-up ads on Facebook for 30 days after their visit. Most leads need multiple touchpoints before they reach out
Real Ad Account Dashboard Results
Screenshots directly from live ad accounts. Real numbers, real clients, real campaigns.
High-Performing Ad Creatives
High-converting creatives built on messaging that resonates and turns your audience into customers.
Words from Satisfied Clients
Real feedback from real business owners across multiple industries.
“I’ve worked with Wakaz for over 1 year now and he’s been an integral part of our digital marketing strategy. As an agency with over 40 customers, Wakaz has not only been an excellent media buyer, but a tremendous strategist constantly identifying new ways to reduce the cost per lead and optimize funnels for conversion.”
“Enjoyed working with Wakaz. His detailed analysis and careful handling of data have helped increase our sales. Very impressed with how he makes complex information easy to understand. I have full trust in his work and look forward to future projects together.”
“Working with Wakaz transformed our business. His expertise in breaking down complex Facebook ads into actionable strategies has significantly increased our engagement and ROI.”
“I highly recommend Waqas. He’s a skilled professional with deep understanding of his field. Patient, polite, and a pleasure to work with. I look forward to collaborating again on future projects.”
Clear and Fair Pricing
Ad spend not included. Minimum recommended ad budget: $1,000 to $2,000 per month.
- ✓Facebook and Instagram campaigns
- ✓Ad setup and daily management
- ✓Creative support
- ✓Monthly performance report
- ✓Search and display campaigns
- ✓Keyword research and bidding
- ✓Ad copy and extensions support
- ✓Monthly performance report
- ✓Facebook, Instagram and Google Ads
- ✓Landing page and on-page SEO
- ✓Creative support across all platforms
- ✓Monthly reporting and strategy call
Not sure which plan fits? Book a free strategy call and we will figure it out together.
Frequently asked questions
Ready to turn traffic into 2X more buyer and seller results?
I build Facebook and Google Ad campaigns specifically for real estate agents and agencies. No fluff. Just consistent lead flow in your local market.
